Just when you thought the world could not get any more volatile or complex, Digital starts rapidly reshaping business models and driving industry convergence. As product and service lifecycles are shrinking from years to months to weeks, the new model of product and service adoption is more of a shark fin than a bell curve, characterized by sudden, even violent success, a short but brilliant period of dominance followed by dramatic decline.
Digital is also opening the floodgates on contestable market ones with low barriers to entry and exit so that both upstarts and traditional players can come from nowhere and quickly gain dominance.So how can companies create and sustain a competitive advantage? To grab opportunities in the face of today’s rapid, complex and volatile landscape, companies need to become much more agile, adaptive and aligned. Creating new models for competitiveness. It’s is the only way to survive in the age of digital.
“Competing to win in today’s complex business environment requires extreme agility, adaptability and alignment within an organization.”
Agility
Create a flexible operating model and keep costs down by:
Adaptability
Adapt to a more fluid playing field both inside and outside the organization.
Alignment
Simultaneously meet the expectations of
